Let Them Be: Embrace Singular They

By | June 15th, 2021

Ten years ago, I was among the editors and grammatical hard-liners who fought against using pronouns such as they, them, and theirs as singular. I insisted, “They is plural! It can only apply to two[...]

How to Be a Great Vendor

By | February 15th, 2021

Maintaining strong relationships with your clients provides two-way benefits—especially when much of what you do as a vendor requires being a part of your client’s team. Connections supported by[...]

How to Be a Great Client

By | February 9th, 2021 | Categories: Uncategorized

Great contractors can do wonders for a business, but a contractor can only be as effective as their client partnership allows. Part of making that partnership work falls to you—to have a great[...]

Engage with Alt Text

By | February 1st, 2021 | Categories: Instructional design, Design

Just flirting with the idea? At the end of this blog, you’ll be saying “yes” to alt text. What is alt text? Alt text is short for alternative text. It’s used to convey the meaning of non-text[...]

The Value of a Company Style Committee

By | January 19th, 2021

Just as important as your brand, your writing style—tone, common abbreviations, punctuation usage, etc.—provides a consistent voice for your business. But who owns your company’s writing style? Maybe[...]

The Blogs That Made Us—2020

By | December 17th, 2020 | Categories: News

This year raised a lot of questions. Like, “How long have we been breathing in each other’s air droplets?” and “What’s a murder hornet?” As we look back on a year that shook us (literally, thanks to[...]

TA-DA! A Peek Behind the Consultative Curtain

By | December 8th, 2020

Being consultative can sometimes feel like a lesson in mind reading. While we aren’t magicians at McMul, we are dedicated to making our clients’ lives easier. For example, we recently came up with a[...]

Outsource Responsibly

By | November 16th, 2020 | Categories: Career

Keep Cash in Your Pocket If you’ve got a highly variable workload, outsourcing can save you money, allowing you to pay for work as it comes. Since the cost of the work is proportional to the amount[...]

The Verbal Gardener

By | November 2nd, 2020

Being an editor or writer is like being a gardener of words. I weed sentences, cultivate paragraphs, and landscape pages. That’s why I think it’s easier to visualize the undertaking of a[...]