Marketing Emails That Get Results 

By | March 30th, 2021 | Categories: Marketing collateral

“You’ve got mail!” Remember when getting an email was exciting? Now our inboxes are stuffed full. How can you make your marketing email be the one that gets noticed—opened—and clicked through? 

How to Be a Great Vendor

By | February 15th, 2021

Maintaining strong relationships with your clients provides two-way benefits—especially when much of what you do as a vendor requires being a part of your client’s team. Connections supported by[...]

How to Be a Great Client

By | February 9th, 2021

Great contractors can do wonders for a business, but a contractor can only be as effective as their client partnership allows. Part of making that partnership work falls to you—to have a great[...]

Engage with Alt Text

By | February 1st, 2021 | Categories: Design

Just flirting with the idea? At the end of this blog, you’ll be saying “yes” to alt text. What is alt text? Alt text is short for alternative text. It’s used to convey the meaning of non-text[...]

The Value of a Company Style Committee

By | January 19th, 2021

Just as important as your brand, your writing style—tone, common abbreviations, punctuation usage, etc.—provides a consistent voice for your business. But who owns your company’s writing style? Maybe[...]

The Blogs That Made Us—2020

By | December 17th, 2020 | Categories: News

This year raised a lot of questions. Like, “How long have we been breathing in each other’s air droplets?” and “What’s a murder hornet?” As we look back on a year that shook us (literally, thanks to[...]

TA-DA! A Peek Behind the Consultative Curtain

By | December 8th, 2020

Being consultative can sometimes feel like a lesson in mind reading. While we aren’t magicians at McMul, we are dedicated to making our clients’ lives easier. For example, we recently came up with a[...]

Outsource Responsibly

By | November 16th, 2020

Keep Cash in Your Pocket If you’ve got a highly variable workload, outsourcing can save you money, allowing you to pay for work as it comes. Since the cost of the work is proportional to the amount[...]

The Verbal Gardener

By | November 2nd, 2020

Being an editor or writer is like being a gardener of words. I weed sentences, cultivate paragraphs, and landscape pages. That’s why I think it’s easier to visualize the undertaking of a[...]

Get the Job Part 2: The Compelling Cover Letter

By | October 20th, 2020

We recently posted job ads for open positions, and each ad brought in more than 200 applicants. That is a lot of résumés for a small business to go through! That’s why you need to make sure yours [...]