Let Them Be: Embrace Singular They
Ten years ago, I was among the editors and grammatical hard-liners who fought against using pronouns such as they, them, and theirs as singular. I insisted, “They is plural! It can only apply to two[...]
By Admin | June 15th, 2021
Ten years ago, I was among the editors and grammatical hard-liners who fought against using pronouns such as they, them, and theirs as singular. I insisted, “They is plural! It can only apply to two[...]
By Clay Pulsipher | June 7th, 2021 | Categories: Proofreading
Chances are, you learned the importance of proofreading somewhere between middle and high school after getting a marked-up essay back from your teacher. There, scrawled in red pen at the top of the[...]
By Admin | May 11th, 2021
Paradoxically, the most effective way to alleviate chronic or toxic stress is not to retreat from stressful conditions but to sink deeper roots so that you can once again rise above the little[...]
By Admin | April 20th, 2021
Maybe you are new to the proposal writing world. Or maybe you have years of experience and have (begrudgingly?) written several. Or maybe you enjoy the challenge of proposal writing and just don’t[...]
By Jennifer Hughes | March 30th, 2021 | Categories: Marketing collateral
“You’ve got mail!” Remember when getting an email was exciting? Now our inboxes are stuffed full. How can you make your marketing email be the one that gets noticed—opened—and clicked through?
By Synthia Clark | March 16th, 2021 | Categories: Instructional design
“So, what do you do for work?” When I share that I work as an instructional designer for a business communication company, I brace myself for what frequently happens next. “So…” awkward pause, “What[...]
By Steven Clark | March 8th, 2021 | Categories: Knowledge management, User guides
As I sat down to watch another episode of Bridgerton, I started thinking about Microsoft Office apps—because that’s an entirely normal thing to do while watching a period drama series. When it comes[...]
By Admin | February 22nd, 2021 | Categories: Knowledge management, Instructional design
The importance of symbiotic relationships
By Admin | February 15th, 2021
Maintaining strong relationships with your clients provides two-way benefits—especially when much of what you do as a vendor requires being a part of your client’s team. Connections supported by[...]
By Synthia Clark | February 9th, 2021 | Categories: Uncategorized
Great contractors can do wonders for a business, but a contractor can only be as effective as their client partnership allows. Part of making that partnership work falls to you—to have a great[...]
By Synthia Clark | February 1st, 2021 | Categories: Instructional design, Design
Just flirting with the idea? At the end of this blog, you’ll be saying “yes” to alt text. What is alt text? Alt text is short for alternative text. It’s used to convey the meaning of non-text[...]
By Admin | January 19th, 2021
Just as important as your brand, your writing style—tone, common abbreviations, punctuation usage, etc.—provides a consistent voice for your business. But who owns your company’s writing style? Maybe[...]
By Ted Twinting | January 5th, 2021 | Categories: Virtual work
Many articles describe how to overhaul your LinkedIn profile to get a new job or increase exposure within your industry. But what if you just want to tidy things up a little? Whether you are a new[...]
By Paige Frame and Ted Twinting | December 17th, 2020 | Categories: News
This year raised a lot of questions. Like, “How long have we been breathing in each other’s air droplets?” and “What’s a murder hornet?” As we look back on a year that shook us (literally, thanks to[...]
By Admin | December 15th, 2020 | Categories: eLearning, Instructional design
Adding narration to an eLearning course creates depth and energy that complements the course’s content. Professional voice-over actors understand the ins and outs—from the preparation through a[...]
By Admin | December 8th, 2020
Being consultative can sometimes feel like a lesson in mind reading. While we aren’t magicians at McMul, we are dedicated to making our clients’ lives easier. For example, we recently came up with a[...]
By Russell Lowe | November 23rd, 2020 | Categories: Knowledge management, eLearning, Instructional design
The Utah Poison Control Center (UPCC) had a dilemma. They had a great training, built in Adobe Flash, that had been in service since 2010. The content, theory, and instructional design had yielded[...]
By Ted Twinting | November 16th, 2020 | Categories: Career
Keep Cash in Your Pocket If you’ve got a highly variable workload, outsourcing can save you money, allowing you to pay for work as it comes. Since the cost of the work is proportional to the amount[...]
By Synthia Clark | November 9th, 2020 | Categories: Instructional design
“Should I show my learning objectives at the beginning of my training?” Many people are asking this as the practice of explicitly stating learning objectives becomes less popular. Does this mean[...]
By Admin | November 2nd, 2020
Being an editor or writer is like being a gardener of words. I weed sentences, cultivate paragraphs, and landscape pages. That’s why I think it’s easier to visualize the undertaking of a[...]