---
title: Blog - McKinnon-Mulherin | Marketing collateral
description: Marketing collateral | Blog - McKinnon-Mulherin
---

[![McKinnon-Mulherin Logo](https://www.mckinnon-mulherin.com/hs-fs/hubfs/raw_assets/public/McKinnonMulherin_May2022/images/MM_WRITE_STAFF_BADGE_COLOR-240x240b.png?width=240&height=405&name=MM_WRITE_STAFF_BADGE_COLOR-240x240b.png "McKinnon-Mulherin Logo")](https://www.mckinnon-mulherin.com/)

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![Marketing Emails That Get Results](https://www.mckinnon-mulherin.com/hs-fs/hubfs/Marketing%20Emails%20That%20Get%20Results%20.webp?width=767&name=Marketing%20Emails%20That%20Get%20Results%20.webp)

<https://www.mckinnon-mulherin.com/blog/writebettermarketingemails>

## [Marketing Emails That Get Results](https://www.mckinnon-mulherin.com/blog/writebettermarketingemails)

By [Jennifer Hughes](https://www.mckinnon-mulherin.com/blog/author/jennifer-hughes) | March 30th, 2021 | Categories: [Marketing collateral](https://www.mckinnon-mulherin.com/blog/tag/marketing-collateral)

 “You’ve got mail!” Remember when getting an email was exciting? Now our inboxes are stuffed full. How can you make your marketing email be the one that gets noticed—opened—and clicked through?

By [Jennifer Hughes](https://www.mckinnon-mulherin.com/blog/author/jennifer-hughes) | March 30th, 2021 | Categories: [Marketing collateral](https://www.mckinnon-mulherin.com/blog/tag/marketing-collateral)

![Marketing Writing: Make Your Customer Want You](https://www.mckinnon-mulherin.com/hs-fs/hubfs/Marketing%20Writing%20Make%20Your%20Customer%20Want%20You.webp?width=767&name=Marketing%20Writing%20Make%20Your%20Customer%20Want%20You.webp)

<https://www.mckinnon-mulherin.com/blog/marketing-writing-make-your-customer-want-you>

## [Marketing Writing: Make Your Customer Want You](https://www.mckinnon-mulherin.com/blog/marketing-writing-make-your-customer-want-you)

By [Jennifer Hughes](https://www.mckinnon-mulherin.com/blog/author/jennifer-hughes) | July 14th, 2020 | Categories: [Writing](https://www.mckinnon-mulherin.com/blog/tag/writing), [Marketing collateral](https://www.mckinnon-mulherin.com/blog/tag/marketing-collateral)

 Crafting great marketing messages is a study in psychology. A good message tells customers they need a product or service. A great message makes connections. It creates dissatisfaction with the\[...\]

By [Jennifer Hughes](https://www.mckinnon-mulherin.com/blog/author/jennifer-hughes) | July 14th, 2020 | Categories: [Writing](https://www.mckinnon-mulherin.com/blog/tag/writing), [Marketing collateral](https://www.mckinnon-mulherin.com/blog/tag/marketing-collateral)

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