Keep Cash in Your Pocket If you’ve got a highly variable workload, outsourcing can save you money, allowing you to pay for work as it comes. Since the cost of the work is proportional to the amount[...]
“Should I show my learning objectives at the beginning of my training?” Many people are asking this as the practice of explicitly stating learning objectives becomes less popular. Does this mean[...]
Being an editor or writer is like being a gardener of words. I weed sentences, cultivate paragraphs, and landscape pages. That’s why I think it’s easier to visualize the undertaking of a[...]
In the first articles of this series, we talked about the two most important documents in applying for a job: the résumé and the cover letter. But what about other stuff like references, samples,[...]
We recently posted job ads for open positions, and each ad brought in more than 200 applicants. That is a lot of résumés for a small business to go through! That’s why you need to make sure yours [...]
My first résumé out of college had a decorative wheat stalk on it. And yes, “Why?” is the correct response to that. My twenty-one-year-old self liked the look of it, but this design element confused[...]
You’ve figured out the joy of folding your socks the Marie Kondo way. So now it’s time to pause and reflect on your current state of digital organization—specifically, your document folders.
In the readability series so far, we’ve explored the differences between physical and conceptual readability, the importance of audience and context, and the value of making good assumptions.
The second article in our series on readability centers on the context in which readers encounter your writing. A writer or instructional designer’s approach depends on whether an audience reads the[...]
What are the steps to delivering a quality product? At McKinnon-Mulherin, we have a process for that, with twenty-three years of experience delivering successful communication solutions for our[...]
Working through a pandemic has been difficult for many of us. To keep stress at bay and bring our best selves to both work and home life, it’s important to keep our hearts, minds, and spirits strong[...]
Confession: I’m a video gamer. One of my favorite things to do is to stop thinking about the world and all my troubles and get lost in the story of a different world.
As a mostly remote company, we rely on Microsoft Teams for much of our team and one-on-one collaboration. Many other companies have joined us on this virtual voyage. And now that I’ve mastered the[...]
I’ve been called a Word magician, queen of styles, and template guru, and not because I’m a certified Microsoft Word expert. I owe my education to wackily formatted Word documents I’ve had to[...]
Crafting great marketing messages is a study in psychology. A good message tells customers they need a product or service. A great message makes connections. It creates dissatisfaction with the[...]
When I first started working at McMul, I was excited to ditch the almost hour-long commute and 6:30 a.m. alarm. However, with the comforts of home surrounding me, I quickly realized I needed to set[...]