Get the Job Part 1: The Intriguing Résumé
My first résumé out of college had a decorative wheat stalk on it. And yes, “Why?” is the correct response to that. My twenty-one-year-old self liked the look of it, but this design element confused[...]
By Admin | October 13th, 2020
My first résumé out of college had a decorative wheat stalk on it. And yes, “Why?” is the correct response to that. My twenty-one-year-old self liked the look of it, but this design element confused[...]
By Admin | October 6th, 2020 | Categories: Knowledge management
You’ve figured out the joy of folding your socks the Marie Kondo way. So now it’s time to pause and reflect on your current state of digital organization—specifically, your document folders.
By Admin | September 29th, 2020
Have you already finished the sentence from the song? …round and round, round and round, round and round.
By Admin | September 22nd, 2020
In the readability series so far, we’ve explored the differences between physical and conceptual readability, the importance of audience and context, and the value of making good assumptions.
By Admin | September 15th, 2020
Welcome to the third article in our series on readability, which deals in assumptions.
By Admin | September 8th, 2020
The second article in our series on readability centers on the context in which readers encounter your writing. A writer or instructional designer’s approach depends on whether an audience reads the[...]
By Admin | September 1st, 2020
My favorite thing in the world is spending a lot of time writing beautiful content, then publishing something impossible to read.
By Admin | August 25th, 2020 | Categories: Internal communication
What are the steps to delivering a quality product? At McKinnon-Mulherin, we have a process for that, with 23 years of experience delivering successful communication solutions for our clients. On our[...]
By Admin | August 18th, 2020
Working through a pandemic has been difficult for many of us. To keep stress at bay and bring our best selves to both work and home life, it’s important to keep our hearts, minds, and spirits strong[...]
By Admin | August 11th, 2020 | Categories: eLearning, Instructional design, Design
Confession: I’m a video gamer. One of my favorite things to do is to stop thinking about the world and all my troubles and get lost in the story of a different world.
By Admin | August 4th, 2020 | Categories: Knowledge management, Internal communication
As a mostly remote company, we rely on Microsoft Teams for much of our team and one-on-one collaboration. Many other companies have joined us on this virtual voyage. And now that I’ve mastered the[...]
By Admin | July 27th, 2020 | Categories: Desktop publishing
In case you missed it: Check out the original Word Nerd blog with basic Microsoft Word tips.
By Admin | July 21st, 2020 | Categories: Desktop publishing
I’ve been called a Word magician, queen of styles, and template guru, and not because I’m a certified Microsoft Word expert. I owe my education to wackily formatted Word documents I’ve had to[...]
By Admin | July 14th, 2020 | Categories: Marketing collateral
Crafting great marketing messages is a study in psychology. A good message tells customers they need a product or service. A great message makes connections. It creates dissatisfaction with the[...]
By Admin | July 7th, 2020
When I first started working at McMul, I was excited to ditch the almost hour-long commute and 6:30 a.m. alarm. However, with the comforts of home surrounding me, I quickly realized I needed to set[...]
By Admin | June 30th, 2020 | Categories: Desktop publishing
Imagine you’ve created a lengthy InDesign document. You export it as a PDF and send it to a reviewer. They return the PDF with a multitude of comments and edits you need to accept or reject. Now,[...]
By Admin | June 26th, 2020
Did you know that listening to music while running can improve your pace by 15 percent? When I first stumbled upon that research, I was delighted. I love running with headphones in, and I’m always[...]
By Admin | June 16th, 2020 | Categories: Marketing collateral
When it comes to marketing content, would you trust an outside writer to comprehend your technical product as well as deliver on your strategic messaging? With McMul, you can.
By Admin | October 5th, 2019 | Categories: News
SALT LAKE CITY, Oct. 5, 2019 — McKinnon-Mulherin, a Salt Lake City–based communication firm, has recently made a host of promotions, adding top talent to their core team.
By Admin | August 20th, 2018 | Categories: Design
Here’s an old proposal writers’ joke1: Q: What’s the best way to write a proposal in Excel? A: Don’t! This bit of homespun wisdom is unhelpful when faced with an RFP that states, in no uncertain[...]