My first résumé out of college had a decorative wheat stalk on it. And yes, “Why?” is the correct response to that. My twenty-one-year-old self liked the look of it, but this design element confused[...]
You’ve figured out the joy of folding your socks the Marie Kondo way. So now it’s time to pause and reflect on your current state of digital organization—specifically, your document folders.
In the readability series so far, we’ve explored the differences between physical and conceptual readability, the importance of audience and context, and the value of making good assumptions.
The second article in our series on readability centers on the context in which readers encounter your writing. A writer or instructional designer’s approach depends on whether an audience reads the[...]
What are the steps to delivering a quality product? At McKinnon-Mulherin, we have a process for that, with 23 years of experience delivering successful communication solutions for our clients. On our[...]
Working through a pandemic has been difficult for many of us. To keep stress at bay and bring our best selves to both work and home life, it’s important to keep our hearts, minds, and spirits strong[...]
Confession: I’m a video gamer. One of my favorite things to do is to stop thinking about the world and all my troubles and get lost in the story of a different world.
As a mostly remote company, we rely on Microsoft Teams for much of our team and one-on-one collaboration. Many other companies have joined us on this virtual voyage. And now that I’ve mastered the[...]
I’ve been called a Word magician, queen of styles, and template guru, and not because I’m a certified Microsoft Word expert. I owe my education to wackily formatted Word documents I’ve had to[...]
Crafting great marketing messages is a study in psychology. A good message tells customers they need a product or service. A great message makes connections. It creates dissatisfaction with the[...]
When I first started working at McMul, I was excited to ditch the almost hour-long commute and 6:30 a.m. alarm. However, with the comforts of home surrounding me, I quickly realized I needed to set[...]
Imagine you’ve created a lengthy InDesign document. You export it as a PDF and send it to a reviewer. They return the PDF with a multitude of comments and edits you need to accept or reject. Now,[...]
Did you know that listening to music while running can improve your pace by 15 percent? When I first stumbled upon that research, I was delighted. I love running with headphones in, and I’m always[...]
When it comes to marketing content, would you trust an outside writer to comprehend your technical product as well as deliver on your strategic messaging? With McMul, you can.
SALT LAKE CITY, Oct. 5, 2019 — McKinnon-Mulherin, a Salt Lake City–based communication firm, has recently made a host of promotions, adding top talent to their core team.
Here’s an old proposal writers’ joke1: Q: What’s the best way to write a proposal in Excel? A: Don’t! This bit of homespun wisdom is unhelpful when faced with an RFP that states, in no uncertain[...]