Get the Job Part 1: The Intriguing Résumé

By | October 13th, 2020

My first résumé out of college had a decorative wheat stalk on it. And yes, “Why?” is the correct response to that. My twenty-one-year-old self liked the look of it, but this design element confused[...]

Readability Part 4: In Which There Are Numbers

By | September 22nd, 2020

In the readability series so far, we’ve explored the differences between physical and conceptual readability, the importance of audience and context, and the value of making good assumptions.

Readability Part 2: The Context of Text

By | September 8th, 2020

The second article in our series on readability centers on the context in which readers encounter your writing. A writer or instructional designer’s approach depends on whether an audience reads the[...]

McMul Process: The Road to Success

By | August 25th, 2020 | Categories: Internal communication

What are the steps to delivering a quality product? At McKinnon-Mulherin, we have a process for that, with 23 years of experience delivering successful communication solutions for our clients. On our[...]

You Want Me to Do WHAT? Self-Care for Workaholics

By | August 18th, 2020

Working through a pandemic has been difficult for many of us. To keep stress at bay and bring our best selves to both work and home life, it’s important to keep our hearts, minds, and spirits strong[...]

Tips from a Word Nerd

By | July 21st, 2020 | Categories: Desktop publishing

I’ve been called a Word magician, queen of styles, and template guru, and not because I’m a certified Microsoft Word expert. I owe my education to wackily formatted Word documents I’ve had to[...]

Keeping Pride in Our Stride

By | June 26th, 2020

Did you know that listening to music while running can improve your pace by 15 percent? When I first stumbled upon that research, I was delighted. I love running with headphones in, and I’m always[...]

Twinting, Clark, Brown All See Promotions

By | October 5th, 2019 | Categories: News

SALT LAKE CITY, Oct. 5, 2019 — McKinnon-Mulherin, a Salt Lake City–based communication firm, has recently made a host of promotions, adding top talent to their core team.

How to Track Changes in Excel

By | August 20th, 2018 | Categories: Design

Here’s an old proposal writers’ joke1: Q: What’s the best way to write a proposal in Excel? A: Don’t! This bit of homespun wisdom is unhelpful when faced with an RFP that states, in no uncertain[...]