Business is down. Costs are up. Driving new business with winning proposals has moved up the priority list from “good to do when I have time” to Must. Do. Today.
“You’ve got mail!” Remember when getting an email was exciting? Now our inboxes are stuffed full. How can you make your marketing email be the one that gets noticed—opened—and clicked through?
Crafting great marketing messages is a study in psychology. A good message tells customers they need a product or service. A great message makes connections. It creates dissatisfaction with the[...]
A wise boss* once told me that a good editor is like a Swiss army knife, armed with multiple tools for many situations. As an editor at McKinnon-Mulherin, I have a pocketful of tools polished and[...]