--- title: Blog - McKinnon-Mulherin | Synthia Clark description: Synthia Clark is an instructional designer from Knoxville, TN, with an MS in instructional technology and a BS in corporate communications. --- [![McKinnon-Mulherin Logo](https://www.mckinnon-mulherin.com/hs-fs/hubfs/raw_assets/public/McKinnonMulherin_May2022/images/MM_WRITE_STAFF_BADGE_COLOR-240x240b.png?width=240&height=405&name=MM_WRITE_STAFF_BADGE_COLOR-240x240b.png "McKinnon-Mulherin Logo")](https://www.mckinnon-mulherin.com/) [![McKinnon-Mulherin Logo](https://www.mckinnon-mulherin.com/hs-fs/hubfs/raw_assets/public/McKinnonMulherin_May2022/images/MM_CONSULTING_STACKED_COLOR-500w-space-at-bottom.png?width=500&height=405&name=MM_CONSULTING_STACKED_COLOR-500w-space-at-bottom.png "McKinnon-Mulherin Logo")](https://www.mckinnon-mulherin.com/) - [Home](https://www.mckinnon-mulherin.com) - [About](https://www.mckinnon-mulherin.com/about-us) - [Press Releases](https://www.mckinnon-mulherin.com/press-releases) - [Careers](https://www.mckinnon-mulherin.com/careers) - [Services](https://www.mckinnon-mulherin.com/services) - [Sales & Business Communication](https://www.mckinnon-mulherin.com/sales-business-communication) - [Learning Solutions](https://www.mckinnon-mulherin.com/learning-solutions/) - [Technical Writing](https://www.mckinnon-mulherin.com/technical-writing) - [Double-Check Proofreading](https://www.mckinnon-mulherin.com/double-check) - [Blog](https://www.mckinnon-mulherin.com/blog) - [Contact](https://www.mckinnon-mulherin.com/contact-us) 801.895.4745 [info@mcmul.com](mailto:info@mcmul.com) ![](https://www.mckinnon-mulherin.com/hubfs/Imported_Blog_Media/Synthia_Clark-1-400x302.jpg) ### About Synthia Clark Synthia Clark is an instructional designer from Knoxville, TN, with an MS in instructional technology and a BS in corporate communications. ![The Unofficial Guide to Creating a Project Schedule](https://www.mckinnon-mulherin.com/hs-fs/hubfs/The-Unofficial-Guide-to-Creating-a-Project-Schedule.webp?width=767&name=The-Unofficial-Guide-to-Creating-a-Project-Schedule.webp) ## [The Unofficial Guide to Creating a Project Schedule](https://www.mckinnon-mulherin.com/blog/how-to-create-a-project-schedule) By [Synthia Clark](https://www.mckinnon-mulherin.com/blog/author/synthia-clark) | October 11th, 2021 | Categories: [Project management](https://www.mckinnon-mulherin.com/blog/tag/project-management), [Career](https://www.mckinnon-mulherin.com/blog/tag/career) A good project schedule ensures projects are completed on time and within budget. When I create a schedule for my projects, I follow four steps that can be applied to any project at McMul—from\[...\] By [Synthia Clark](https://www.mckinnon-mulherin.com/blog/author/synthia-clark) | October 11th, 2021 | Categories: [Project management](https://www.mckinnon-mulherin.com/blog/tag/project-management), [Career](https://www.mckinnon-mulherin.com/blog/tag/career) ![A Day in the Life: Instructional Designer](https://www.mckinnon-mulherin.com/hs-fs/hubfs/A%20Day%20in%20the%20Life%20Instructional%20Designer.webp?width=767&name=A%20Day%20in%20the%20Life%20Instructional%20Designer.webp) ## [A Day in the Life: Instructional Designer](https://www.mckinnon-mulherin.com/blog/dil-instructional-designer) By [Synthia Clark](https://www.mckinnon-mulherin.com/blog/author/synthia-clark) | March 16th, 2021 | Categories: [Instructional design](https://www.mckinnon-mulherin.com/blog/tag/instructional-design) “So, what do you do for work?” When I share that I work as an instructional designer for a business communication company, I brace myself for what frequently happens next. “So…” awkward pause, “What\[...\] By [Synthia Clark](https://www.mckinnon-mulherin.com/blog/author/synthia-clark) | March 16th, 2021 | Categories: [Instructional design](https://www.mckinnon-mulherin.com/blog/tag/instructional-design) ![Just between You and SME](https://www.mckinnon-mulherin.com/hs-fs/hubfs/Just%20Between%20You%20and%20SME.webp?width=767&name=Just%20Between%20You%20and%20SME.webp) ## [Just between You and SME](https://www.mckinnon-mulherin.com/blog/whatisasme) By [Synthia Clark](https://www.mckinnon-mulherin.com/blog/author/synthia-clark) | February 22nd, 2021 | Categories: [Knowledge management](https://www.mckinnon-mulherin.com/blog/tag/knowledge-management), [Instructional design](https://www.mckinnon-mulherin.com/blog/tag/instructional-design) The importance of symbiotic relationships By [Synthia Clark](https://www.mckinnon-mulherin.com/blog/author/synthia-clark) | February 22nd, 2021 | Categories: [Knowledge management](https://www.mckinnon-mulherin.com/blog/tag/knowledge-management), [Instructional design](https://www.mckinnon-mulherin.com/blog/tag/instructional-design) ![How to Be a Great Client](https://www.mckinnon-mulherin.com/hs-fs/hubfs/How%20to%20Be%20a%20Great%20Client.webp?width=767&name=How%20to%20Be%20a%20Great%20Client.webp) ## [How to Be a Great Client](https://www.mckinnon-mulherin.com/blog/how-to-be-a-great-client) By [Synthia Clark](https://www.mckinnon-mulherin.com/blog/author/synthia-clark) | February 9th, 2021 | Categories: [Uncategorized](https://www.mckinnon-mulherin.com/blog/tag/uncategorized) Great contractors can do wonders for a business, but a contractor can only be as effective as their client partnership allows. Part of making that partnership work falls to you—to have a great\[...\] By [Synthia Clark](https://www.mckinnon-mulherin.com/blog/author/synthia-clark) | February 9th, 2021 | Categories: [Uncategorized](https://www.mckinnon-mulherin.com/blog/tag/uncategorized) ![Engage with Alt Text](https://www.mckinnon-mulherin.com/hs-fs/hubfs/Engage%20with%20Alt%20Text.webp?width=767&name=Engage%20with%20Alt%20Text.webp) ## [Engage with Alt Text](https://www.mckinnon-mulherin.com/blog/sayyestoalttext) By [Synthia Clark](https://www.mckinnon-mulherin.com/blog/author/synthia-clark) | February 1st, 2021 | Categories: [Instructional design](https://www.mckinnon-mulherin.com/blog/tag/instructional-design), [Design](https://www.mckinnon-mulherin.com/blog/tag/design) Just flirting with the idea? At the end of this blog, you’ll be saying “yes” to alt text. What is alt text? Alt text is short for alternative text. It’s used to convey the meaning of non-text\[...\] By [Synthia Clark](https://www.mckinnon-mulherin.com/blog/author/synthia-clark) | February 1st, 2021 | Categories: [Instructional design](https://www.mckinnon-mulherin.com/blog/tag/instructional-design), [Design](https://www.mckinnon-mulherin.com/blog/tag/design) ![SMART but Unspoken Learning Objectives](https://www.mckinnon-mulherin.com/hs-fs/hubfs/SMART%20but%20Unspoken%20Learning%20Objectives.webp?width=767&name=SMART%20but%20Unspoken%20Learning%20Objectives.webp) ## [SMART but Unspoken Learning Objectives](https://www.mckinnon-mulherin.com/blog/smart-but-unspoken-learning-objectives) By [Synthia Clark](https://www.mckinnon-mulherin.com/blog/author/synthia-clark) | November 9th, 2020 | Categories: [Instructional design](https://www.mckinnon-mulherin.com/blog/tag/instructional-design) “Should I show my learning objectives at the beginning of my training?” Many people are asking this as the practice of explicitly stating learning objectives becomes less popular. Does this mean\[...\] By [Synthia Clark](https://www.mckinnon-mulherin.com/blog/author/synthia-clark) | November 9th, 2020 | Categories: [Instructional design](https://www.mckinnon-mulherin.com/blog/tag/instructional-design) ![Storytelling to Make Learning Engaging](https://www.mckinnon-mulherin.com/hs-fs/hubfs/Storytelling%20to%20Make%20Learning%20Engaging.webp?width=767&name=Storytelling%20to%20Make%20Learning%20Engaging.webp) ## [Storytelling to Make Learning Engaging](https://www.mckinnon-mulherin.com/blog/storytelling-to-make-learning-engaging) By [Synthia Clark](https://www.mckinnon-mulherin.com/blog/author/synthia-clark) | August 11th, 2020 | Categories: [eLearning](https://www.mckinnon-mulherin.com/blog/tag/elearning), [Instructional design](https://www.mckinnon-mulherin.com/blog/tag/instructional-design), [Design](https://www.mckinnon-mulherin.com/blog/tag/design) Confession: I’m a video gamer. One of my favorite things to do is to stop thinking about the world and all my troubles and get lost in the story of a different world. By [Synthia Clark](https://www.mckinnon-mulherin.com/blog/author/synthia-clark) | August 11th, 2020 | Categories: [eLearning](https://www.mckinnon-mulherin.com/blog/tag/elearning), [Instructional design](https://www.mckinnon-mulherin.com/blog/tag/instructional-design), [Design](https://www.mckinnon-mulherin.com/blog/tag/design) ![Got edits? View PDF Comments in InDesign](https://www.mckinnon-mulherin.com/hs-fs/hubfs/Got%20edits%20View%20Comments%20in%20InDesign%20%282%29.webp?width=767&name=Got%20edits%20View%20Comments%20in%20InDesign%20%282%29.webp) ## [Got edits? View PDF Comments in InDesign](https://www.mckinnon-mulherin.com/blog/got-edits-view-pdf-comments-in-indesign) By [Synthia Clark](https://www.mckinnon-mulherin.com/blog/author/synthia-clark) | June 30th, 2020 | Categories: [Desktop publishing](https://www.mckinnon-mulherin.com/blog/tag/desktop-publishing), [User guides](https://www.mckinnon-mulherin.com/blog/tag/user-guides), [Design](https://www.mckinnon-mulherin.com/blog/tag/design) Imagine you’ve created a lengthy InDesign document. You export it as a PDF and send it to a reviewer. They return the PDF with a multitude of comments and edits you need to accept or reject. Now,\[...\] By [Synthia Clark](https://www.mckinnon-mulherin.com/blog/author/synthia-clark) | June 30th, 2020 | Categories: [Desktop publishing](https://www.mckinnon-mulherin.com/blog/tag/desktop-publishing), [User guides](https://www.mckinnon-mulherin.com/blog/tag/user-guides), [Design](https://www.mckinnon-mulherin.com/blog/tag/design) ![Make It a Party: Create Training Solutions Worth Celebrating](https://www.mckinnon-mulherin.com/hs-fs/hubfs/Make%20it%20a%20Party%20Create%20Training%20Solutions%20Worth%20Celebrating.webp?width=767&name=Make%20it%20a%20Party%20Create%20Training%20Solutions%20Worth%20Celebrating.webp) ## [Make It a Party: Create Training Solutions Worth Celebrating](https://www.mckinnon-mulherin.com/blog/celebrate-training) By [Synthia Clark](https://www.mckinnon-mulherin.com/blog/author/synthia-clark) | August 31st, 2017 | Categories: [Instructor-led training](https://www.mckinnon-mulherin.com/blog/tag/instructor-led-training) Every company and organization needs to provide some sort of training for their employees (and often for their customers or clients too), but the trick is to turn this have-to-do task into something\[...\] By [Synthia Clark](https://www.mckinnon-mulherin.com/blog/author/synthia-clark) | August 31st, 2017 | Categories: [Instructor-led training](https://www.mckinnon-mulherin.com/blog/tag/instructor-led-training) © 2026 McKinnon‑Mulherin Inc.   |   All Rights Reserved   |   [Privacy Policy](https://www.mckinnon-mulherin.com/privacy-policy-2/) Go to Top