--- title: Blog - McKinnon-Mulherin | Instructional design description: Instructional design | Blog - McKinnon-Mulherin --- [![McKinnon-Mulherin Logo](https://www.mckinnon-mulherin.com/hs-fs/hubfs/raw_assets/public/McKinnonMulherin_May2022/images/MM_WRITE_STAFF_BADGE_COLOR-240x240b.png?width=240&height=405&name=MM_WRITE_STAFF_BADGE_COLOR-240x240b.png "McKinnon-Mulherin Logo")](https://www.mckinnon-mulherin.com/) [![McKinnon-Mulherin Logo](https://www.mckinnon-mulherin.com/hs-fs/hubfs/raw_assets/public/McKinnonMulherin_May2022/images/MM_CONSULTING_STACKED_COLOR-500w-space-at-bottom.png?width=500&height=405&name=MM_CONSULTING_STACKED_COLOR-500w-space-at-bottom.png "McKinnon-Mulherin Logo")](https://www.mckinnon-mulherin.com/) - [Home](https://www.mckinnon-mulherin.com) - [About](https://www.mckinnon-mulherin.com/about-us) - [Press Releases](https://www.mckinnon-mulherin.com/press-releases) - [Careers](https://www.mckinnon-mulherin.com/careers) - [Services](https://www.mckinnon-mulherin.com/services) - [Sales & Business Communication](https://www.mckinnon-mulherin.com/sales-business-communication) - [Learning Solutions](https://www.mckinnon-mulherin.com/learning-solutions/) - [Technical Writing](https://www.mckinnon-mulherin.com/technical-writing) - [Double-Check Proofreading](https://www.mckinnon-mulherin.com/double-check) - [Blog](https://www.mckinnon-mulherin.com/blog) - [Contact](https://www.mckinnon-mulherin.com/contact-us) 801.895.4745 [info@mcmul.com](mailto:info@mcmul.com) ![Experiencing Talent Turbulence? There’s No Way Out But Up—As in Upskill](https://www.mckinnon-mulherin.com/hs-fs/hubfs/Woman-teaching-other-woman-at-computer-resized.webp?width=767&name=Woman-teaching-other-woman-at-computer-resized.webp) ## [Experiencing Talent Turbulence? There’s No Way Out But Up—As in Upskill](https://www.mckinnon-mulherin.com/blog/upskill-your-staff) By [Shauna Bona](https://www.mckinnon-mulherin.com/blog/author/shauna-bona) | March 2nd, 2023 | Categories: [Instructional design](https://www.mckinnon-mulherin.com/blog/tag/instructional-design) Whether your organization is desperately seeking new talent or drastically laying off workers, it’s the right time to focus your learning and development efforts on employee upskilling. By [Shauna Bona](https://www.mckinnon-mulherin.com/blog/author/shauna-bona) | March 2nd, 2023 | Categories: [Instructional design](https://www.mckinnon-mulherin.com/blog/tag/instructional-design) ![A Day in the Life: Instructional Designer](https://www.mckinnon-mulherin.com/hs-fs/hubfs/A%20Day%20in%20the%20Life%20Instructional%20Designer.webp?width=767&name=A%20Day%20in%20the%20Life%20Instructional%20Designer.webp) ## [A Day in the Life: Instructional Designer](https://www.mckinnon-mulherin.com/blog/dil-instructional-designer) By [Synthia Clark](https://www.mckinnon-mulherin.com/blog/author/synthia-clark) | March 16th, 2021 | Categories: [Instructional design](https://www.mckinnon-mulherin.com/blog/tag/instructional-design) “So, what do you do for work?” When I share that I work as an instructional designer for a business communication company, I brace myself for what frequently happens next. “So…” awkward pause, “What\[...\] By [Synthia Clark](https://www.mckinnon-mulherin.com/blog/author/synthia-clark) | March 16th, 2021 | Categories: [Instructional design](https://www.mckinnon-mulherin.com/blog/tag/instructional-design) ![Just between You and SME](https://www.mckinnon-mulherin.com/hs-fs/hubfs/Just%20Between%20You%20and%20SME.webp?width=767&name=Just%20Between%20You%20and%20SME.webp) ## [Just between You and SME](https://www.mckinnon-mulherin.com/blog/whatisasme) By [Synthia Clark](https://www.mckinnon-mulherin.com/blog/author/synthia-clark) | February 22nd, 2021 | Categories: [Knowledge management](https://www.mckinnon-mulherin.com/blog/tag/knowledge-management), [Instructional design](https://www.mckinnon-mulherin.com/blog/tag/instructional-design) The importance of symbiotic relationships By [Synthia Clark](https://www.mckinnon-mulherin.com/blog/author/synthia-clark) | February 22nd, 2021 | Categories: [Knowledge management](https://www.mckinnon-mulherin.com/blog/tag/knowledge-management), [Instructional design](https://www.mckinnon-mulherin.com/blog/tag/instructional-design) ![Engage with Alt Text](https://www.mckinnon-mulherin.com/hs-fs/hubfs/Engage%20with%20Alt%20Text.webp?width=767&name=Engage%20with%20Alt%20Text.webp) ## [Engage with Alt Text](https://www.mckinnon-mulherin.com/blog/sayyestoalttext) By [Synthia Clark](https://www.mckinnon-mulherin.com/blog/author/synthia-clark) | February 1st, 2021 | Categories: [Instructional design](https://www.mckinnon-mulherin.com/blog/tag/instructional-design), [Design](https://www.mckinnon-mulherin.com/blog/tag/design) Just flirting with the idea? At the end of this blog, you’ll be saying “yes” to alt text. What is alt text? Alt text is short for alternative text. It’s used to convey the meaning of non-text\[...\] By [Synthia Clark](https://www.mckinnon-mulherin.com/blog/author/synthia-clark) | February 1st, 2021 | Categories: [Instructional design](https://www.mckinnon-mulherin.com/blog/tag/instructional-design), [Design](https://www.mckinnon-mulherin.com/blog/tag/design) ![Warm Lemonade with Honey . . . and Other Tips for Enhancing eLearning with Narration](https://www.mckinnon-mulherin.com/hs-fs/hubfs/Warm%20Lemonade%20with%20Honey%20.%20.%20.%20and%20Other%20Tips%20for%20Enhancing%20eLearning%20with%20Narration.webp?width=767&name=Warm%20Lemonade%20with%20Honey%20.%20.%20.%20and%20Other%20Tips%20for%20Enhancing%20eLearning%20with%20Narration.webp) ## [Warm Lemonade with Honey . . . and Other Tips for Enhancing eLearning with Narration](https://www.mckinnon-mulherin.com/blog/warm-lemonade-with-honeyand-other-tips-for-enhancing-elearning-with-narration) By [Jessie Lynn Gravatt](https://www.mckinnon-mulherin.com/blog/author/jessie-lynn-hackford) | December 15th, 2020 | Categories: [eLearning](https://www.mckinnon-mulherin.com/blog/tag/elearning), [Instructional design](https://www.mckinnon-mulherin.com/blog/tag/instructional-design) Adding narration to an eLearning course creates depth and energy that complements the course’s content. Professional voice-over actors understand the ins and outs—from the preparation through a\[...\] By [Jessie Lynn Gravatt](https://www.mckinnon-mulherin.com/blog/author/jessie-lynn-hackford) | December 15th, 2020 | Categories: [eLearning](https://www.mckinnon-mulherin.com/blog/tag/elearning), [Instructional design](https://www.mckinnon-mulherin.com/blog/tag/instructional-design) ![Saving Our Client’s Vital Training from the Death of Flash](https://www.mckinnon-mulherin.com/hs-fs/hubfs/Saving%20Our%20Client%E2%80%99s%20Vital%20Training%20from%20the%20Death%20of%20Flash.webp?width=767&name=Saving%20Our%20Client%E2%80%99s%20Vital%20Training%20from%20the%20Death%20of%20Flash.webp) ## [Saving Our Client’s Vital Training from the Death of Flash](https://www.mckinnon-mulherin.com/blog/saving-our-clients-vital-training-from-the-death-of-flash) By [Russell Lowe](https://www.mckinnon-mulherin.com/blog/author/russell-lowe) | November 23rd, 2020 | Categories: [Knowledge management](https://www.mckinnon-mulherin.com/blog/tag/knowledge-management), [eLearning](https://www.mckinnon-mulherin.com/blog/tag/elearning), [Instructional design](https://www.mckinnon-mulherin.com/blog/tag/instructional-design) The Utah Poison Control Center (UPCC) had a dilemma. They had a great training, built in Adobe Flash, that had been in service since 2010. The content, theory, and instructional design had yielded\[...\] By [Russell Lowe](https://www.mckinnon-mulherin.com/blog/author/russell-lowe) | November 23rd, 2020 | Categories: [Knowledge management](https://www.mckinnon-mulherin.com/blog/tag/knowledge-management), [eLearning](https://www.mckinnon-mulherin.com/blog/tag/elearning), [Instructional design](https://www.mckinnon-mulherin.com/blog/tag/instructional-design) ![SMART but Unspoken Learning Objectives](https://www.mckinnon-mulherin.com/hs-fs/hubfs/SMART%20but%20Unspoken%20Learning%20Objectives.webp?width=767&name=SMART%20but%20Unspoken%20Learning%20Objectives.webp) ## [SMART but Unspoken Learning Objectives](https://www.mckinnon-mulherin.com/blog/smart-but-unspoken-learning-objectives) By [Synthia Clark](https://www.mckinnon-mulherin.com/blog/author/synthia-clark) | November 9th, 2020 | Categories: [Instructional design](https://www.mckinnon-mulherin.com/blog/tag/instructional-design) “Should I show my learning objectives at the beginning of my training?” Many people are asking this as the practice of explicitly stating learning objectives becomes less popular. Does this mean\[...\] By [Synthia Clark](https://www.mckinnon-mulherin.com/blog/author/synthia-clark) | November 9th, 2020 | Categories: [Instructional design](https://www.mckinnon-mulherin.com/blog/tag/instructional-design) ![Storytelling to Make Learning Engaging](https://www.mckinnon-mulherin.com/hs-fs/hubfs/Storytelling%20to%20Make%20Learning%20Engaging.webp?width=767&name=Storytelling%20to%20Make%20Learning%20Engaging.webp) ## [Storytelling to Make Learning Engaging](https://www.mckinnon-mulherin.com/blog/storytelling-to-make-learning-engaging) By [Synthia Clark](https://www.mckinnon-mulherin.com/blog/author/synthia-clark) | August 11th, 2020 | Categories: [eLearning](https://www.mckinnon-mulherin.com/blog/tag/elearning), [Instructional design](https://www.mckinnon-mulherin.com/blog/tag/instructional-design), [Design](https://www.mckinnon-mulherin.com/blog/tag/design) Confession: I’m a video gamer. One of my favorite things to do is to stop thinking about the world and all my troubles and get lost in the story of a different world. By [Synthia Clark](https://www.mckinnon-mulherin.com/blog/author/synthia-clark) | August 11th, 2020 | Categories: [eLearning](https://www.mckinnon-mulherin.com/blog/tag/elearning), [Instructional design](https://www.mckinnon-mulherin.com/blog/tag/instructional-design), [Design](https://www.mckinnon-mulherin.com/blog/tag/design) © 2026 McKinnon‑Mulherin Inc.   |   All Rights Reserved   |   [Privacy Policy](https://www.mckinnon-mulherin.com/privacy-policy-2/) Go to Top