A good project schedule ensures projects are completed on time and within budget. When I create a schedule for my projects, I follow four steps that can be applied to any project at McMul—from[...]

Requests for proposals are receiving record numbers of applications, so you need to stand out. After all, you’re confident your solution is the best fit. But sending in your shiniest marketing[...]

We’ve looked at proofreading in Microsoft Word and Google Docs, and now we’ll explore how to proofread PDFs.

Salt Lake City, UT 

During an internal training on inclusive language, one of our team members asked, “What’s the right term to use? LGBT? LGBTQ? LGBTQIA? LGBTQ+?”

Ten years ago, I was among the editors and grammatical hard-liners who fought against using pronouns such as they, them, and theirs as singular. I insisted, “They is plural! It can only apply to two[...]

Paradoxically, the most effective way to alleviate chronic or toxic stress is not to retreat from stressful conditions but to sink deeper roots so that you can once again rise above the little[...]

Maybe you are new to the proposal writing world. Or maybe you have years of experience and have (begrudgingly?) written several. Or maybe you enjoy the challenge of proposal writing and just don’t[...]

The importance of symbiotic relationships

Maintaining strong relationships with your clients provides two-way benefits—especially when much of what you do as a vendor requires being a part of your client’s team. Connections supported by[...]

Just as important as your brand, your writing style—tone, common abbreviations, punctuation usage, etc.—provides a consistent voice for your business. But who owns your company’s writing style? Maybe[...]

Adding narration to an eLearning course creates depth and energy that complements the course’s content. Professional voice-over actors understand the ins and outs—from the preparation through a[...]

Being consultative can sometimes feel like a lesson in mind reading. While we aren’t magicians at McMul, we are dedicated to making our clients’ lives easier. For example, we recently came up with a[...]

Being an editor or writer is like being a gardener of words. I weed sentences, cultivate paragraphs, and landscape pages. That’s why I think it’s easier to visualize the undertaking of a[...]

You’ve figured out the joy of folding your socks the Marie Kondo way. So now it’s time to pause and reflect on your current state of digital organization—specifically, your document folders.

In the readability series so far, we’ve explored the differences between physical and conceptual readability, the importance of audience and context, and the value of making good assumptions.

The second article in our series on readability centers on the context in which readers encounter your writing. A writer or instructional designer’s approach depends on whether an audience reads the[...]

My favorite thing in the world is spending a lot of time writing beautiful content, then publishing something impossible to read.

What are the steps to delivering a quality product? At McKinnon-Mulherin, we have a process for that, with 23 years of experience delivering successful communication solutions for our clients. On our[...]

As a mostly remote company, we rely on Microsoft Teams for much of our team and one-on-one collaboration. Many other companies have joined us on this virtual voyage. And now that I’ve mastered the[...]