--- title: Blog - McKinnon-Mulherin | Ethan Trunnell description: Ethan is a writer, editor, instructional designer, and project leader based in Salt Lake City, Utah. --- [![McKinnon-Mulherin Logo](https://www.mckinnon-mulherin.com/hs-fs/hubfs/raw_assets/public/McKinnonMulherin_May2022/images/MM_WRITE_STAFF_BADGE_COLOR-240x240b.png?width=240&height=405&name=MM_WRITE_STAFF_BADGE_COLOR-240x240b.png "McKinnon-Mulherin Logo")](https://www.mckinnon-mulherin.com/) [![McKinnon-Mulherin Logo](https://www.mckinnon-mulherin.com/hs-fs/hubfs/raw_assets/public/McKinnonMulherin_May2022/images/MM_CONSULTING_STACKED_COLOR-500w-space-at-bottom.png?width=500&height=405&name=MM_CONSULTING_STACKED_COLOR-500w-space-at-bottom.png "McKinnon-Mulherin Logo")](https://www.mckinnon-mulherin.com/) - [Home](https://www.mckinnon-mulherin.com) - [About](https://www.mckinnon-mulherin.com/about-us) - [Press Releases](https://www.mckinnon-mulherin.com/press-releases) - [Careers](https://www.mckinnon-mulherin.com/careers) - [Services](https://www.mckinnon-mulherin.com/services) - [Sales & Business Communication](https://www.mckinnon-mulherin.com/sales-business-communication) - [Learning Solutions](https://www.mckinnon-mulherin.com/learning-solutions/) - [Technical Writing](https://www.mckinnon-mulherin.com/technical-writing) - [Double-Check Proofreading](https://www.mckinnon-mulherin.com/double-check) - [Blog](https://www.mckinnon-mulherin.com/blog) - [Contact](https://www.mckinnon-mulherin.com/contact-us) 801.895.4745 [info@mcmul.com](mailto:info@mcmul.com) ![](https://www.mckinnon-mulherin.com/hubfs/Imported_Blog_Media/Ethan_Trunnell-1.jpg) ### About Ethan Trunnell Ethan is a writer, editor, instructional designer, and project leader based in Salt Lake City, Utah. ![A Work in Progress: How Professional Development Pays Off](https://www.mckinnon-mulherin.com/hs-fs/hubfs/How%20Professional%20Development%20Pays%20Off.webp?width=767&name=How%20Professional%20Development%20Pays%20Off.webp) ## [A Work in Progress: How Professional Development Pays Off](https://www.mckinnon-mulherin.com/blog/how-professional-development-pays-off) By [Ethan Trunnell](https://www.mckinnon-mulherin.com/blog/author/ethan-trunnell) | September 20th, 2021 | Categories: [Internal communication](https://www.mckinnon-mulherin.com/blog/tag/internal-communication) In his popular Ted Talk, psychologist Dan Gilbert says that human beings are “works in progress that mistakenly think they’re finished.” By [Ethan Trunnell](https://www.mckinnon-mulherin.com/blog/author/ethan-trunnell) | September 20th, 2021 | Categories: [Internal communication](https://www.mckinnon-mulherin.com/blog/tag/internal-communication) ![Test For Success](https://www.mckinnon-mulherin.com/hs-fs/hubfs/Test-for-Success.webp?width=767&name=Test-for-Success.webp) ## [Test For Success](https://www.mckinnon-mulherin.com/blog/test-for-success) By [Ethan Trunnell](https://www.mckinnon-mulherin.com/blog/author/ethan-trunnell) | September 11th, 2021 | Categories: [Internal communication](https://www.mckinnon-mulherin.com/blog/tag/internal-communication) These days, every handshake is a risk, and we’re not talking about COVID-19. By [Ethan Trunnell](https://www.mckinnon-mulherin.com/blog/author/ethan-trunnell) | September 11th, 2021 | Categories: [Internal communication](https://www.mckinnon-mulherin.com/blog/tag/internal-communication) ![Readability Part 5: The Wheels on the Bus](https://www.mckinnon-mulherin.com/hs-fs/hubfs/Readability%20Part%205%20The%20Wheels%20on%20the%20Bus.webp?width=767&name=Readability%20Part%205%20The%20Wheels%20on%20the%20Bus.webp) ## [Readability Part 5: The Wheels on the Bus](https://www.mckinnon-mulherin.com/blog/readability-part-5-the-wheels-on-the-bus) By [Ethan Trunnell](https://www.mckinnon-mulherin.com/blog/author/ethan-trunnell) | September 29th, 2020 | Categories: [Writing](https://www.mckinnon-mulherin.com/blog/tag/writing) Have you already finished the sentence from the song? …round and round, round and round, round and round. By [Ethan Trunnell](https://www.mckinnon-mulherin.com/blog/author/ethan-trunnell) | September 29th, 2020 | Categories: [Writing](https://www.mckinnon-mulherin.com/blog/tag/writing) ![Readability Part 4: In Which There Are Numbers](https://www.mckinnon-mulherin.com/hs-fs/hubfs/Readability%20Part%204%20In%20Which%20There%20Are%20Numbers.webp?width=767&name=Readability%20Part%204%20In%20Which%20There%20Are%20Numbers.webp) ## [Readability Part 4: In Which There Are Numbers](https://www.mckinnon-mulherin.com/blog/readability-part-4-in-which-there-are-numbers) By [Ethan Trunnell](https://www.mckinnon-mulherin.com/blog/author/ethan-trunnell) | September 22nd, 2020 | Categories: [Writing](https://www.mckinnon-mulherin.com/blog/tag/writing) In the readability series so far, we’ve explored the differences between physical and conceptual readability, the importance of audience and context, and the value of making good assumptions. By [Ethan Trunnell](https://www.mckinnon-mulherin.com/blog/author/ethan-trunnell) | September 22nd, 2020 | Categories: [Writing](https://www.mckinnon-mulherin.com/blog/tag/writing) ![Readability Part 3: Assume Rightly](https://www.mckinnon-mulherin.com/hs-fs/hubfs/Readability%20Part%203%20Assume%20Rightly.webp?width=767&name=Readability%20Part%203%20Assume%20Rightly.webp) ## [Readability Part 3: Assume Rightly](https://www.mckinnon-mulherin.com/blog/readability-part-3-assume-rightly) By [Ethan Trunnell](https://www.mckinnon-mulherin.com/blog/author/ethan-trunnell) | September 15th, 2020 | Categories: [Writing](https://www.mckinnon-mulherin.com/blog/tag/writing) Welcome to the third article in our series on readability, which deals in assumptions. By [Ethan Trunnell](https://www.mckinnon-mulherin.com/blog/author/ethan-trunnell) | September 15th, 2020 | Categories: [Writing](https://www.mckinnon-mulherin.com/blog/tag/writing) ![Readability Part 2: The Context of Text](https://www.mckinnon-mulherin.com/hs-fs/hubfs/Readability%20Part%202%20The%20Context%20of%20Text.webp?width=767&name=Readability%20Part%202%20The%20Context%20of%20Text.webp) ## [Readability Part 2: The Context of Text](https://www.mckinnon-mulherin.com/blog/readability-part-2-the-context-of-text) By [Ethan Trunnell](https://www.mckinnon-mulherin.com/blog/author/ethan-trunnell) | September 8th, 2020 | Categories: [Writing](https://www.mckinnon-mulherin.com/blog/tag/writing) The second article in our series on readability centers on the context in which readers encounter your writing. A writer or instructional designer’s approach depends on whether an audience reads the\[...\] By [Ethan Trunnell](https://www.mckinnon-mulherin.com/blog/author/ethan-trunnell) | September 8th, 2020 | Categories: [Writing](https://www.mckinnon-mulherin.com/blog/tag/writing) ![Readability Part 1: Spare Those Tired Eyes](https://www.mckinnon-mulherin.com/hs-fs/hubfs/Readability%20Part%201%20Spare%20Those%20Tired%20Eyes.webp?width=767&name=Readability%20Part%201%20Spare%20Those%20Tired%20Eyes.webp) ## [Readability Part 1: Spare Those Tired Eyes](https://www.mckinnon-mulherin.com/blog/readability-part-1-spare-those-tired-eyes) By [Ethan Trunnell](https://www.mckinnon-mulherin.com/blog/author/ethan-trunnell) | September 1st, 2020 | Categories: [Writing](https://www.mckinnon-mulherin.com/blog/tag/writing) My favorite thing in the world is spending a lot of time writing beautiful content, then publishing something impossible to read. By [Ethan Trunnell](https://www.mckinnon-mulherin.com/blog/author/ethan-trunnell) | September 1st, 2020 | Categories: [Writing](https://www.mckinnon-mulherin.com/blog/tag/writing) © 2026 McKinnon‑Mulherin Inc.   |   All Rights Reserved   |   [Privacy Policy](https://www.mckinnon-mulherin.com/privacy-policy-2/) Go to Top